The Rise of the Data Marketplace
By David Wells, 
Sr. Research Consultant, Eckerson Group
Published March 2, 2017

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Imagine the power and impact of shopper-like services for analysts seeking data. Finding the right data quickly is essential in the age of self-service analytics. With ever-increasing numbers of people who analyze data, many of today’s business and data analysts depend on tribal knowledge and word-of-mouth to find the data that they need. They don’t have visibility into the datasets that exist, the contents of those datasets, and the quality and usefulness of each. As a result, they spend too much time finding data, evaluating data, and recreating datasets that already exist.

We must think about data in an entirely different way – data as a service that is accessed, processed, analyzed, and reported by everyone who has need for information. With data services presented through a “storefront” interface where data users can shop to find best-fit data to meet their needs we can make a shift from Enterprise Data Warehouse (EDW) to Enterprise Data Marketplace (EDM).

EDM can change all of this, enabling data seekers to find datasets, evaluate fit for purpose, read reviews of others who have used the data, immediately access data, and prepare it for use. Recent technology innovations provide advanced capabilities for data cataloging, data preparation, data curation, and collaboration put the EDM within reach of data-dependent organizations everywhere.